New Income Streams With Your Email Address List

If you’ve been in business for any length of time you have undoubtedly built up an email address list, but chances are that your list is made up of business contacts. Imagine if you had a list of your customer’s email addresses. What could you do with a list like that?

Building a customer address list should be a goal in the business climate today. With more people on the Internet than ever an email address list can quickly be turned into a completely new stream of revenue.

How to Build an Email Address List

Building an email address list is not only easy...it’s profitable.

Build a List on Your Website

The easiest way to begin building your list is to give your customers an option to join a mailing list on your website.

· Offer a free digital product in exchange for your customer’s name and email address

· Give your customers the option to join a list that will let them know about upcoming sales by email.

· Allow them to sign up for email notification when their purchase arrives.

Building an email address list using your website is really easy.

Brick and Mortar Locations

Building your email address list in a physical location is just as easy as doing it on your website. Here are a few ideas.

· Have a drawing for a valuable item and make sure that you put a blank on the entry card for the email address. Make it plainly understood that the winner would be notified via email.

The key here is perceived value. The item that you are drawing for need not be valuable to you, but it must be to your customer. It could be something that one of your suppliers actually gave you.

Gift certificates are great to use too, and they need not be for your goods, it could be for a local restaurant etc.

· Offer signup for an email catalog.

· Start a "club" that gets a perk. Of course the requirement for your customer to be in this club is their email address.

What You Can Do With Your Email Address List

As you have seen, building an email address list is easy, now its time to learn how you can use it to generate more revenue for your business.

Send email to your list with special offers, online only deals, buy it now deals, and much more. The sky is the limit when it comes to generating income from your email address list.

One thing that is very important is giving the members of your email address list the option to leave the list with the click of their mouse. Most won’t, but you have to give them the option.

My advice is to hire an email-marketing professional to manage your email marketing campaigns. These professionals have the expertise to manage your list, write compelling newsletters and ad copy, and help you generate income.

It does not matter if your business online only or actually has a physical location, building an email address list should be a goal that you are constantly working toward. Hire a professional to create copy for your newsletter, craft html and text ads, and manage your email address list.